ThroughCo Food Hired to Launch “Dine the Dream” National Food Brand at American Dream

With Over 50 Eateries Across Dozens of Cuisines Prepared by Best-in-Class Chefs and Food Innovators, American Dream Delivers a Remarkably Delicious Assortment of Choices for Millions of Consumers Visiting Each Year

Food Network Marketing Veteran and On-Air Talent Susie Fogelson to Lead Integrated Marketing Campaign

New York, NY – June 26, 2024– ThroughCo Food, the food-focused communications and marketing unit of strategic communications boutique ThroughCo Communications, today announced it has been retained by American Dream, the largest retail, entertainment and dining destination in the country, to launch the “Dine the Dream” national food brand to both consumer and B2B audiences.

Susie Fogelson, former senior vice president of marketing and brand strategy at Food Network and judge for 10 years on Food Network Star, will lead ThroughCo Food’s integrated program of experiential, earned, social and paid media brand-building initiatives designed to highlight the breadth and depth of the delicious food offerings available to the millions of consumers who visit, shop, dine and experience everything that is American Dream each year. An equally important goal of the communications and marketing campaign is to reach a range of chefs, food talent, corporate sponsors, media partners, restaurateurs and other innovators seeking to align their brands within the extraordinary promise of Dine the Dream.

“ThroughCo Food is the perfect partner for American Dream as we unveil one of the most comprehensive and immersive food experiences in the country,” said Bryan Gaus, Senior Vice President and General Manager, American Dream. “Susie and her team bring decades of deep experience in the food and beverage world, with deep relationships among talent, influencers and brands. ThroughCo will drive our efforts to deliver our “Dine the Dream” brand to consumers, chefs, corporations and influencers. We are extremely proud of not only the number of food offerings but the quality and diversity of choice we have assembled and can confidently say that there is no other destination in the US that can deliver this combination of food, retail and entertainment experience.”

American Dream offers over 50 distinct food experiences across its three million square foot property with a collection of world class restaurants including: Carpaccio, serving authentically Italian food defined by fresh, locally sourced ingredients; Marcus Live!, developed by Swedish-American celebrity chef Marcus Samuelsson with a menu of funky, casual classics; Jarana, serving Peruvian cuisine influenced by Japanese, Chinese and Italian flavors; MrBeast Burger, developed by internet star Jimmy Donaldson; Mozzarella Bar, complete with wine, charcuterie and savory flatbreads; House of ‘Que, offering the best in Texas-style BBQ; Little Sheep, known for its world-famous Mongolian Hot Pot; Szechuan Opera, offering the best Chinese food in the area; Yard House, a classic pub with more than 100 beers on tap; and The GAMEROOM, powered by Hasbro, a nostalgic arcade with a host of boardwalk style foods plus over the top milkshakes. 

“We are excited to be working with the leadership team at American Dream, one of the most iconic and immersive food destinations in country, to bring “Dine the Dream” to life to millions of consumers, as well as across the culinary community,” said Susie Fogelson, partner at ThroughCo Food. “Our multi- faceted marketing and communications program will support a robust series of activations and experiential events, complemented by an energetic earned, social and paid program all driven by foundational messaging tied to delicious food and a satisfaction for every palette. The sheer size and reach of the American Dream food platform has captured the attention of global brands like Hasbro and HMart and we look forward to building sustainable food assets designed to captivate consumers. We can’t wait to dig in.”

Recent food activations and activities at American Dream include the Marcus Live Grand Opening and , a cooking demonstration with Amanda Freitag, and the opening of The GAMEROOM powered by Hasbro restaurant in June. Future activities over the summer include the grand opening of the H Mart Food Hall and a series of food-centric programming events, such as Summer Sundays at the Dream that showcase the collection of restaurants& brunch offerings, the Dine The Dream Dinner Series featuring chef demonstrations and classes at The Dream Stage, and many more delicious surprises for the patrons of American Dream. 

About American Dream:

American Dream, developed by Triple Five Group, is an unparalleled mix of world-class entertainment, retail and dining, comprising more than 3-million square feet just minutes away from New York City in East Rutherford, New Jersey. American Dream is home to leading attractions, including DreamWorks Water Park, Nickelodeon Universe Theme Park, LEGOLAND Discovery Center, SEA LIFE Aquarium, Big SNOW Ski Hill, Dream Wheel – a 300-foot observation wheel overlooking the NYC skyline, as well as attractions debuting soon such as THE GAMEROOM Powered by Hasbro, Sesame Street Learn & Play and New Jersey Hall of Fame. American Dream’s immersive luxury shopping and dining experience – The Avenue – features Saks Fifth Avenue, Hermès, Rolex, Cartier, Watches of Switzerland, Saint Laurent, Tiffany &Co., Gucci, Balenciaga, Dolce & Gabbana, Ferrari, Gentle Monster, Canada Goose, Carpaccio, a fine-dining Italian restaurant, and much more. The retail and dining collection is furtherexpanded with flagship locations for Aritzia, H&M, PRIMARK, Uniqlo, Sephora and Zara; as well as the Toys 'R Us global flagship, the only standalone location in the U.S, the first-ever MrBeast Burger restaurant, world renowned chef Marcus Samuelsson’s Marcus Live! and the world’s first and only “candy department store,” IT’SUGAR. 

Contact: Elliot Sloane

Managing Partner

ThroughCo Communications

esloane@throughco.com

917-291-0833