Crisis Communications
For more than 40 years, Elliot Sloane and the award winning team at ThroughCo have been recognized as leaders and innovators in crisis communications, partnering with clients facing the most difficult and reputation challenging events. From regulatory investigations to bankruptcy filings to criminal defense work to M&A activity, ThroughCo provides end to end crisis communications counsel, working with Boards and C-Suite executives to protect and defend brands, reputation and ultimately valuation. ThroughCo operates at the intersection of media, investors, policy makers, thought leaders, academics and internal stakeholders, developing and executing problem solving, complex communications campaigns.
• Each crisis is unique and as such, needs to be treated individually with nuanced, experienced solutions. Off the shelf, AI driven crisis communications solutions do not work.
• 80% of crisis communications work happens before the crisis. Preparation and practice are crucial.
• Reputations can be damaged in a nanosecond yet take years to repair. Getting it right out the box is paramount.
• Decisions can be informed through careful us data and analytics but are most effective when combined with decades of trial and errors, hands on experience.
ThroughCo’s crisis communications services – offered in traditional consultancy relationships or through a number of standalone crisis workshops – is defined by four key principles>
“For more than 30 years, Elliot and his team have provided insightful and strategic advice during our most critical moments. His expert command of the media landscape and financial marketplace has kept us on the right track. We wouldn’t want anyone else guiding us during a crisis.”